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<title>Jon Uland: go-to-market and operating disciplines</title>
<link>https://www.jonuland.com/</link>
<description>Great businesses are built on repeatable systems and sustainable solutions.</description>
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<item><title>Practical AI Adoption</title><link>https://www.jonuland.com/blog/practical-ai-adoption</link><guid isPermaLink="true">https://www.jonuland.com/blog/practical-ai-adoption</guid><pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate><description>AI adoption is not just about learning a new tool, it's an operational discipline. Reset your expectations, find the use cases worth delegating, and build systems agents can actually run.</description></item>
<item><title>Make It Make Sense</title><link>https://www.jonuland.com/blog/make-it-make-sense</link><guid isPermaLink="true">https://www.jonuland.com/blog/make-it-make-sense</guid><pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate><description>AI output is prolific, verbose, and confusing. An editor's procedure that gets it understood on the first pass, demonstrated on the page, editing itself.</description></item>
<item><title>The AI Editing Skill I Built After Three Years of Fixing Its Output</title><link>https://www.jonuland.com/blog/ai-doesn-t-know-when-to-stop-talking</link><guid isPermaLink="true">https://www.jonuland.com/blog/ai-doesn-t-know-when-to-stop-talking</guid><pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate><description>AI's copy problem isn't just quality — it's quantity. Introducing &lt;code&gt;make-it-make-sense&lt;/code&gt;, the first skill in my mims-public repo, built to cut AI output down to something a human can understand on the first pass.</description></item>
<item><title>How to Choose Marketing Metrics That Show Real Progress</title><link>https://www.jonuland.com/blog/how-to-choose-marketing-metrics-that-show-real-progress</link><guid isPermaLink="true">https://www.jonuland.com/blog/how-to-choose-marketing-metrics-that-show-real-progress</guid><pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate><description>Most lifecycle marketers spend their careers reporting metrics that don't move the bottom line. Don't make that mistake. Read on to discover the difference between two different kinds of metrics, the ones that are worth fighting for, and how to present them so leadership actually listens.</description></item>
<item><title>Prove Your Value</title><link>https://www.jonuland.com/blog/lifecycle-metrics</link><guid isPermaLink="true">https://www.jonuland.com/blog/lifecycle-metrics</guid><pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate><description>A lifecycle marketer's guide to bottom-line relevance: KPIs, attribution, prioritization, testing, and business-impact reporting.</description></item>
<item><title>Welcome to A.I. Basecamp</title><link>https://www.jonuland.com/blog/welcome-to-ai-basecamp--three-months-of-slogging-so-you-don-t-have-to</link><guid isPermaLink="true">https://www.jonuland.com/blog/welcome-to-ai-basecamp--three-months-of-slogging-so-you-don-t-have-to</guid><pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate><description>Three months of slogging so you don't have to... This is what I learned about actually working with A.I. — why the loudest takes are getting the picture wrong, where the real difficulty lives, and what your first move should look like.</description></item>
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