Thoughts, notes, and principles of evergreen business strategies.

Most lifecycle marketers spend their careers reporting metrics that don't move the bottom line. Don't make that mistake. Read on to discover the difference between two different kinds of metrics, the ones that are worth fighting for, and how to present them so leadership actually listens.

Three months of slogging so you don't have to... This is what I learned about actually working with A.I. — why the loudest takes are getting the picture wrong, where the real difficulty lives, and what your first move should look like.